A cafe in St Neots is opening a new artisan bakery and baking school after raising over £17,000 through a crowdfunding campaign.

Elsie May’s Electric Lounge Café, Bar & Bakery has now opened its new bakery in Market Square after more than 300 people donated money to the business online.

The money raised enabled Naomi Rose, the owner of the café, to buy essential equipment such as mixers, sinks, ovens and extraction units for the new business.

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The new bakery sells a wide range of sourdoughs, focaccia, cereal breads, pastries as well as cakes and scones.

To mark the occasion, Elsie May’s Electric Lounge Café hosted an opening event attended by the Mayor of the Town of St Neots, Councilor Stephen Ferguson.

Speaking about the launch of the bakery, Naomi said: “Our local community is so important to us and we are so grateful for the generosity shown to us through this process, and we really want to make this bakery a place people can be proud of, right on their doorstep. .

“The last 18 months have been difficult for everyone locally, both businesses and individuals, and we really hope that the new bakery at the start of a new year will be a fresh start and a lift for everyone.



Owner Naomi Rose (far left) joins St Neots Town Mayor Cllr Stephenson Ferguson in cutting the ribbon. (LR, Naomi Rose, Ian Rose, Dan Smith, Andy Bloom and Cllr Ferguson)

“It has certainly been a labor of love, if a little stressful at times, to get the bakery up and running and we are just delighted to welcome all of our friends, families and the wonderful locals of St Neots to try some of our new baked goods. We’ve been testing, testing and perfecting our recipes over the past few months, so I’m sure people will love it!

The crowdfunding campaign was backed by Instagram influencer Sourdough Sophia who has 112,000 followers. It has also been championed by The Real Bread Campaign and The National Caterers Association.

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